SEO FAQ
What is the difference between PageRank and Toolbar PageRank?
PageRank is a live calculation that goes beyond a 1-10 scale
Toolbar pagerank gets updated every 3 months (or so)
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Latent Semantic Analysis (LSI indexing)
Latent semantic indexing helps search engines to find out what a web page is all about. It basically means you should NOT focus on a single keyword when optimizing your web pages and when getting links.
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Conversion Rate= Number of Conversions/Total Site Visitors
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Black Hat Techniques
There are so called White Hat Techniques, that are ethical and won’t ruin your business, and Black Hat Techniques, that some website owners use to obtain higher rankings. Here are some of them
- keyword stuffing (when you use hundreds of times your targeted keywords, repeat them over and over in order to get higher rankings).
- invisible text (making keywords same color as your website background)
- doorway pages (these pages are designed to “trick” search engines. They serve as an entry point trhought which visitors pass to the main content of a site. Sometimes called a “landing page”.)
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Deep linking
An incoming link to a website that directs visitors to anywhere but the site’s home page, i.e. to subpages within the site
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Inbound link
A link on a website that points to your website.
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Indexing
Achieving a ranking somewhere whitin a major search engine, which can drive to the website.
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Keyword density
The ratio between the keyword being searched for and the total number of words appearing on your web page.
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IP address
The digital version of your domain name. An IP address is a unique number consisting of four numbers separated by dots: for example, 234.1.56.543
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RSS
An XML-based markup language used for syndicated content.
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Tracking URL
a website URL with embedded code in it that follows and records a user’s actions
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Google Quality Score
The basic concept behind Quality Score is click through rate+other factors. Quality Score is a part of the Ad Rank formula: Ad rank= CPC (cost per click)xQuality Score
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ROI - Return On Investment
ROAS - Return on Advertising Spending
CPA - Cost Per Action, where payment is based solely on qualifying actions
CPM - Cost Per Thousand impressions (example: $10 CPM/1000 impressions= $0.1 per impression)
Viral Marketing
advertising that spreads on its own , accomplished by offering free products with a high perceived value. These are usually delivered digitally, with permission to copy and share the product with anyone.
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